IS YOUR BRAND MORE IMPORTANT THAN YOUR PRODUCT?
Why your brand is more important than your product.
Branding
CELEBRATING YOU!
I’m sure you have gotten the numerous texts and emails from companies determined to wish you a happy customer week. It can be a little …
WHAT DO YOU DO??
Mary (not her real name); is a grocery seller in the expansive Ngara market. She is invaluable to me. Why? Because she knows what my …
BRAND FUNDAMENTALS FOR STARTUPS
We were a start-up once upon a time… I remember with nostalgia how exciting, terrifying, exhilarating and exhausting it was. Starting out on a new …